gmeyersIn the process of keyword research and expansion, advertisers must understand that even though keywords all look the same when they are grouped together, they all have different intents and interpretations which require different levels of...
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The “Greed” Battle Continues with Affiliates in the PPC Marketing Landscape
This battle has been raging on for years, with Affiliates Marketers not only bidding on companies brand terms, but also hijacking their URLs in PPC Marketing. At the end of the day, it all comes down to revenue and ROI. However, brand terms will...
Microsoft AdCenter Finally Graduates into PPC Management Bliss
Well, it took a while but the new adCenter interface has finally become a legitimate platform for advertisers of all skills, experience and budgets. Many PPC Marketers have complained at the lack of efficiency to migrate Google Adwords campaigns...
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Why Search Engine Marketing Gurus Can Be A Venture Capitalist’s Best Friend
In today’s world, growing successful businesses require many areas of marketing expertise, including a strong online presence. With that said, Venture Capital Firms which invest thousands and millions of dollars into those companies need to...
Facebook Ads: Slicing and Dicing Your Way to a Successful Strategy
Many Facebook Advertisers have their own unique perspective on how establish a strategy as well as measure success. Some may have decided that Facebook ads are a waste of their time, money and efforts. However, advertisers should take a step back...
Is The AdMob and Adwords Marriage a Win-Win for All PPC Advertisers?
Google recently announced that their past acquisition of the AdMob mobile advertising is now a seamless part of AdWords, which, in essence, will make it easier for advertisers to start spending ad dollars on over 350 million mobile devices and top...
Tips on How To Improve the PPC Agency vs. Client Relationship
Google wants all new and existing advertisers to think that Adwords is a magical venue for growing businesses and spend, spend, spend. In an agency world, we know what the “real-life” issues are and we need to reign in the issues that...
Thinking “Outside the Google Bubble” When It Matters Most
Pretty much every company has a seasonality calendar depicting a forecasted High and Low conversion cycle. Since Google dominates the space, it only makes sense to increase budgets and expand the visibility of top products and service. However...
Adwords Advertisers Beware: Google Changes Ad Rotation Settings To Get More Clicks
We are starting to see a trend emerging from planet Google and it seems to take advantage of those advertisers who are not “super-savvy” with their platform’s “bells and whistles.” Most recently, Google announced a...
PPC Marketing Professionals: What Are They Worth?
Some PPC Marketers are kinds like NHL Goaltenders: they are very important to a teams success and are often the most important player on the team to WIN games. However, sometimes that Talent comes with a little extra bit “Quirkiness”...
Why Competitive Analysis Makes PPC Marketers More Creative
Analyzing competitors in PPC Marketing is usually one of the first tactics in developing the initial PPC strategy. In most cases, the advertiser/client has their own list of competitors that they pay attention to that are not exactly the same as...