Google announced the launch of Expanded Text Ads (ETA) this summer and now is the time for marketers to strategize, test, and take advantage of Google’s new ad format. In this webinar, Brad Geddes and Richard Beck will run you through important findings and provide a step-by-step guide to help you get the most of your transition strategy while optimizing your PPC and SEM campaigns.
In this webinar, you will learn:
The benefits of ETAs
How to transition regular ads to ETAs at SCALE
How to test mobile
Common mistakes to watch for
Timelines and impacts