Are you one of the 200 million people, world wide, blocking ads online? As a marketer, it’s frustrating to know that ad blocking has increased by 41% in the past year, cutting our audience down significantly and making our job more difficult. But as a person who consumes ads daily, it’s easy to understand why so many people are installing ad blocking software – we’ve become overrun with ads!
Popup ads are on nearly every blog, and those annoying video ads that play as soon as you load the page are absolutely unbearable from a user’s perspective.
So it’s time to face the problem head on, and realize that as marketers, if we don’t craft the right message at the right time, or we ignore alternative like native advertising, we can sit back and watch as our audience continues to block us.
Here are the facts that every marketer should know about this ad blocker issue:
infographic courtesy of signal.co